Harshit Dabhi
Programmatic Media Manager · Dubai
Programmatic & Performance Media Manager with 12+ years turning data into results.
I build targeted programmatic campaigns that connect with the right audiences and move the numbers that matter—engagement, conversion, growth. My approach is equal parts strategic and hands-on: I read market trends, dig into the data, and shape every campaign around clear business goals.
I'm driven by KPIs and measurable outcomes. Colleagues know me as focused, detail-oriented, and relentless about getting results—someone who balances big-picture vision with the fine-tuning that great campaigns demand.
At my core, I'm here to push digital marketing forward and build brand experiences that actually perform.
Entrepreneur
The DigitalWit
Founded and led a digital agency delivering comprehensive marketing solutions across digital advertising, branding, web development, and content creation.
Built and managed a cross-functional team of designers, developers, marketers, and strategists to deliver client-focused campaigns, driving agency expansion and client acquisition to 64% of gross revenue.
Oversaw end-to-end project management for high-impact campaigns, optimizing client ROI through data-driven insights, and led digital transformation projects that helped clients leverage emerging platforms and analytics across B2B, B2C, and D2C portfolios.
Encube Enterprise
Led a 3D-printing company specializing in tailored solutions for the medical industry, overseeing operations, strategic planning, and growth.
Directed development and production of custom medical devices — prosthetics, implants, and surgical guides — ensuring regulatory compliance, while cultivating relationships with hospitals and healthcare providers.
Spearheaded R&D in biocompatible materials and precision engineering, streamlined production processes, and positioned the company as a leader in medical 3D printing through industry partnerships and targeted marketing, achieving significant growth by expanding into new healthcare markets.
Vile Parle Premier League
Led creative direction and marketing for the Vile Parle Premier League, a 14-day community football event with nine regional teams.
Developed cohesive advertising and marketing campaigns, designing layouts and visuals across logos, packaging, advertising materials, and digital assets.
Managed creative content quality for client pitches and new-business opportunities, conducted press checks for print accuracy, and coordinated all aspects of the event — establishing the league as a model of impactful marketing, creative vision, and community engagement.
Experience
Performance & Programmatic Media Manager
Managing global programmatic campaigns for clients including NHS, Binance, DWF Labs, Komatsu & F1 Abu Dhabi, Lexis Nexis, HP, Interactive Brokers, Kuwait Airways, and Klarna. Collaborate and negotiate with major DSPs — DV360, The Trade Desk, Amazon, StackAdapt, and Quantcast — to secure better media costs and precise audience targeting, working with inventory suppliers across MENA, Asia, Russia, the Americas, and Europe.
Reduced dead inbound leads by 74% month-over-month, improved MQL-to-SQL inquiries from 11% to 38%, and generated an average 6:1 ROI — recognized as best performer for consecutive quarters.
Also manage internal global PPC campaigns on a £100K monthly budget, implement tracking and analytics via GA4, Tableau, and Salesforce, and report campaign performance directly to director and chairperson level.
Performance Marketing Manager
Developed and executed paid media strategies for investment and migration programs across North America, EMEA, GCC, APAC, the Caribbean, and Turkey. Led media buying on Google Ads, Meta, LinkedIn, and Waze — driving a 126% increase in website traffic, a 1,173% boost in social engagement, an 86% lift in click-through rate, and a 62.7% rise in conversions.
Launched specialized campaigns for Caribbean citizenship and European residency programs with precise targeting, increased qualified US-migration inquiries by 11%, and used Microsoft Clarity to cut bounce rates by 88%.
Reported paid media and PPC performance directly to the Managing Director and Chairperson.
Digital & Marketing Manager
Developed targeted digital strategies to reach high-net-worth and ultra-high-net-worth individuals, achieving a 1.68% conversion rate — the highest in the industry. Led a team of digital marketers and media specialists across Google Search and Display, Meta, LinkedIn, Snapchat, and TikTok, driving brand awareness and high-quality leads in new markets across Nigeria, EMEA, and North Africa.
Enhanced lead quality by 34.8% within six months and grew lead generation 77.8% year-over-year through performance-focused paid media, native advertising, and AI-driven engagement tools.
Managed $100K in quarterly and annual paid-media budgets with a focus on ROAS.
Digital Marketing Specialist
Ran lead-generation campaigns for the group's real estate and immigration businesses, managing an ad budget of approximately $100K and achieving an average ROAS of 483.2% across campaigns.
Implemented Google Analytics and Tag Manager for daily data analysis, curated and published Arabic-language social and search ads in coordination with an Arabic content writer, and optimized campaigns daily.
Executed display and geo-targeted campaigns to reach new audiences for business immigration and investment opportunities across the GCC and wider Middle East.
Digital Marketing Strategist
Curated digital marketing and content strategy for three group entities — Espada Business Center, Espada Technical Services, and Dental Hub Clinic.
Built monthly content calendars, formulated data-driven Google Ads and social media strategies, and managed online presence, local SEO, and website development.
Delivered a consistent 8.4% click-through rate and 6.3% conversion rate on PPC campaigns, and grew organic impressions and reach by over 200% across all entities within six months.
Startup Ambassador
Facilitated 50+ startup-investor matches resulting in $3M+ in seed funding, and built a community of 2,000+ entrepreneurs across LinkedIn and Instagram.
Organized 25+ networking and pitch events connecting 200+ startups with top-tier VCs, mentored 30+ early-stage startups on pitch decks and investor outreach, and achieved an 80% success rate placing startups into leading accelerator programs.
Developed relationships with 100+ angel investors and 30+ VC firms, launched a digital mentorship program, and ran a weekly newsletter reaching 5,000+ ecosystem stakeholders.
Digital Marketing Intern
Created and scheduled daily social media content across Instagram, LinkedIn, and Facebook, increasing follower engagement by 25%.
Assisted with email marketing campaigns reaching 10,000+ subscribers at a 22% average open rate, wrote and optimized 2–3 SEO blog posts weekly, and designed social graphics and marketing collateral.
Tracked and reported campaign metrics via Google Analytics, supported competitor and market research, and collaborated on content-calendar planning.
Marketing Coordinator
Led 12+ integrated marketing campaigns across digital channels, achieving 40% higher engagement than previous efforts.
Grew social media following 65% through strategic content planning, lifted email open rates from 18% to 28% via A/B testing and segmentation, and increased organic blog traffic 45%.
Managed a $50K quarterly budget across concurrent projects, produced marketing materials for three major product launches, and streamlined the marketing–sales approval process to cut campaign deployment time 30%.
Case Studies
Binance — DOOH · UAE Domination with Cristiano Ronaldo
Own the UAE out-of-home landscape during Binance Week and convert Cristiano Ronaldo's global pull into mass local awareness and brand credibility for Binance.
Premium full-motion DOOH built around the CR7 creative — Sheikh Zayed Road digital billboards, Dubai landmark LED, high-footfall malls, roadside networks, and airport screens, timed for maximum share-of-voice.
- Total impressions delivered
- Unique reach & average frequency
- Share of Voice in premium corridors
- Premium screens/locations activated
- Brand recall & awareness lift
- Earned/social amplification
- 45M delivered impressions
- 3.8M unique reach at 11.8× average frequency
- Up to 92% SOV on flagship Sheikh Zayed Road screens
- 65 premium screens/landmark locations
- +34% brand recall lift vs. control
- Strong organic amplification from the Ronaldo creative
Informa — Middle East Energy · Programmatic DOOH + Performance
Drive exhibition awareness among energy-sector professionals and deliver measurable registrations at efficient cost.
Dual-layer — programmatic DOOH across business districts, airport, and malls for reach, paired with digital retargeting (display/social) pushing DOOH-exposed audiences to the registration page.
- DOOH impressions & reach
- Registrations
- Cost per Registration
- Companion CTR & landing visits
- DOOH-assisted registrations
- 12M programmatic DOOH impressions
- 2,800 registrations
- CPR 22% below target
- Companion CTR 0.38%
- DOOH-exposed audiences converted 31% higher when retargeted
DWF Labs — Dubai Airport · Programmatic DOOH
Reach high-net-worth international travellers and the crypto/investor audience in a premium, high-dwell environment to build DWF Labs' credibility.
Programmatic DOOH across premium airport touchpoints — arrivals, departures, gates, lounges — targeting business-travel dayparts.
- Total impressions
- Unique traveller reach
- Premium touchpoints
- Audience quality
- Dwell-time value
- 8.5M airport impressions
- 1.6M international travellers reached
- 40 premium airport screen locations
- High-quality exposure to a business-traveller and investor audience
SolarWinds — GITEX 2025 · Airport & Citywide Programmatic DOOH
Dominate the GITEX moment among B2B tech decision-makers with airport + citywide coverage.
Programmatic DOOH pairing airport screens (inbound delegates) with citywide roadside and business-district networks, weighted to the DWTC / GITEX zone.
- Impressions & reach
- SOV during GITEX
- Airport vs. citywide distribution
- DWTC proximity
- 15M impressions across GITEX week
- Airport + 55 citywide screens
- Up to 88% SOV across DWTC and business districts
- Delegates captured arrival-to-event
Komatsu × F1 Abu Dhabi · Programmatic DOOH
Build B2B brand visibility for Komatsu by aligning with the premium, high-attention F1 audience.
Programmatic DOOH concentrated around Yas Island, business/industrial corridors, and approach routes, timed to the race-weekend surge.
- Impressions & reach
- SOV during F1 weekend
- Coverage around Yas Marina
- B2B delivery
- 6.5M impressions
- 900K reach around Yas Island
- 28 screens near the circuit and routes
- Strong SOV against a premium B2B audience
LexisNexis — Global Programmatic · New Product Launch
Launch a new product to a legal/professional B2B audience across markets, driving qualified demand alongside awareness.
Programmatic display + video with contextual and B2B targeting (role, industry, intent) across priority markets, plus a lower-funnel conversion layer.
- Impressions & reach
- CTR & viewability
- Video Completion Rate
- Demo requests/leads
- CPL & MQL volume
- 28M impressions across 12 markets
- CTR 0.42% (above B2B benchmark)
- 71% viewability
- 68% VCR
- 1,450 qualified leads
- CPL 27% below target
Ariana Grande Perfume — Global Full-Funnel
Full-funnel global launch — mass awareness, mid-funnel engagement, and measurable shopping conversions and ROAS.
Integrated — shopping/e-commerce media for conversions, Pinterest for high-intent discovery, paid + video social for reach, DOOH for iconic mass-awareness presence.
- Reach & impressions
- ROAS & conversions
- Add-to-cart rate
- Pinterest saves & clicks
- Social engagement & views
- DOOH impressions
- 180M global reach
- 4.6:1 ROAS on shopping media
- 240K conversions / +38% add-to-cart
- Pinterest 620K saves, 1.2% CTR
- Social 5.4% engagement, 42M video views
- 25M DOOH impressions
Digibet — UK · App Downloads Campaign
Drive efficient, high-quality app downloads and activations in the UK.
Performance-led app-install across paid social, programmatic, and app-install networks, optimised to installs and post-install activation.
- App installs
- Cost Per Install
- Install CVR
- Post-install activations
- D1/D7 retention
- 52,000 installs
- CPI 24% below target
- 6.2% install CVR
- 34,000 post-install activations
- 41% D7 retention
HP — GITEX Dubai · Programmatic DOOH
Maximise HP brand and product visibility during GITEX among tech-buyer and enterprise audiences.
Programmatic DOOH weighted around DWTC / GITEX plus supporting citywide and business-district screens across the week.
- Impressions, reach & frequency
- Screens/locations
- SOV around DWTC
- Tech-audience delivery
- 10M impressions
- 1.4M reach at 7.1× frequency
- 45 screens around the GITEX zone
- Strong SOV in the exhibition and business districts
Interactive Brokers — UAE · Programmatic DOOH
Reach an affluent investor and active-trader audience in the UAE to build presence and drive consideration.
Programmatic DOOH targeting financial districts (DIFC), premium business corridors, and affluent dayparts.
- Impressions & reach
- SOV in financial districts
- Audience quality
- Assisted site visits
- 7.5M impressions
- Reach concentrated in DIFC and business districts
- 32 premium screens
- 18,000 assisted site visits from DOOH-exposed audiences
Clearblue — UAE / GCC · E-commerce, Amazon, Noon & YouTube
Drive e-commerce sales across Amazon and Noon while building reach via YouTube.
Full-funnel commerce — retail media on Amazon and Noon for conversions, YouTube for reach and view-through demand, optimised to sales efficiency.
- ROAS & sales
- Amazon ACOS, CVR, glance views
- Noon sales & CVR
- YouTube views, VTR, CPV
- Reach
- 4.2:1 blended ROAS
- +46% sales uplift across marketplaces
- Amazon 22% ACOS at 14% CVR
- Noon 11% CVR
- YouTube 36% VTR at $0.03 CPV
- 9M total reach
S&P Global × FIFA 2026 — Programmatic Display
Capitalise on the FIFA 2026 moment to drive brand favourability and consideration for S&P Global among a US professional and finance-adjacent audience, geo-focused on the New York games.
Programmatic display and companion video geo-targeted to the NY/NJ metro and match daypart windows, layered with professional/business audience segments across premium inventory in high-impact and standard IAB formats.
- Impressions & unique reach
- CTR & viewability
- Video Completion Rate
- Brand favourability / consideration lift
- Site visits / engaged sessions
- 32M impressions across the match window
- 6.5M unique reach in the US, concentrated in NY/NJ metro
- CTR 0.35% with 74% viewability
- VCR 66% on companion video
- +18% brand favourability lift vs. control
- 45,000 site visits from exposed audiences
SAP × F1 USA Sprints — Programmatic Display
Align SAP with the premium F1 audience during US sprint weekends to build enterprise brand presence and drive qualified engagement among business decision-makers.
Programmatic display + video with B2B/enterprise audience targeting (job role, industry, intent), geo- and daypart-weighted around the US sprint events across premium business and sports inventory.
- Impressions & unique reach
- CTR & viewability
- Video Completion Rate
- Qualified / engaged visits
- Leads / engaged accounts
- 18M impressions across the US sprint weekends
- 3.2M unique reach against a B2B enterprise audience
- CTR 0.31% with 72% viewability
- VCR 70% on video
- 22,000 qualified visits and 800 engaged accounts / leads
APM Monaco — Display Across Major Fashion Websites
Build brand desirability and drive e-commerce traffic for APM Monaco by placing high-impact display within premium, contextually relevant fashion environments.
Programmatic and direct display across major fashion publishers (fashion, beauty, lifestyle inventory), using rich/high-impact formats to capture a style-led consumer audience and route them to the e-commerce store.
- Impressions & unique reach
- Viewability & CTR
- Engagement rate
- E-commerce site visits
- ROAS / add-to-cart
- 40M impressions across premium fashion websites
- 9M unique reach among a fashion-led audience
- 76% viewability at 0.28% CTR
- 130,000 e-commerce site visits from display
- ROAS 3.4:1 with +29% add-to-cart uplift
Certificates
- Campaign Manager 360
- Display & Video 360
- Search Ads 360
- Ads Display
- Google Tag Manager Fundamentals
- Google Analytics
Cannes Lions Academy
- ANA Marketing Growth Agenda
- Creative Effectiveness
- Copywriting
- Digital Marketing
StackAdapt
- In-game Channel Certification
- DOOH Certification
- CTV Certification
CIM (Chartered Institute of Marketing)
- Planning & Optimising Marketing Campaigns
- Marketing & Brand Strategy
- ACIM Member
Microsoft
- Generative AI Foundation Certificate
Adelaide
- Fundamentals & Applications of Attention
- The Role of Attention Metrics in a Privacy-First World
Agentic Advertising
- AdCP Specialist (AI agent for programmatic media buying)
Other
- Advanced TV for Advertisers (Magnite)
- Contextual 101 (Seedtag)
- Data Strategy (LinkedIn)
- TikTok Academy Pro
- Applied Behavioral Science (Ogilvy)
- Marketing Strategy (WARC)
- TV Masters (Thinkbox)
Education
Skills
Technical Skills
- DV360
- Trade Desk
- Amazon DSP
- YAN Network
- Quantcast
- Smartyads
- Outbrain
- StackAdapt
- Broadsign
- CM360
- Displayce
- Vistar
- Adjust
- Appsflyer
- CTV
- DOOH
- PDOOH
- Display
- Video
- Social
- Search
- Native
- Audio
- GA4
- Tableau
- Salesforce
- Microsoft Clarity
- Adobe Analytics
- Zoho
- Tag Manager
- Nielsen Adintel
- Omnichannel Media Buying
- Yield Optimization
- CAC/LTV Management
- Audience Segmentation
- Performance Marketing
- Budget Management
- Native Advertising
- Social Media Advertising
- Content Strategy
- Google Search Ads
- Meta Ads
- TikTok Ads
- Snapchat Ads
- LinkedIn Ads
- Twitter Ads
- Braze
- Mailchimp
- HubSpot
- Zoho SalesIQ
- ActiveCampaign
Soft Skills
- Team management
- Project leadership
- Stakeholder management
- Mentoring & development
- Negotiation
- Client relationship management
- Cross-functional collaboration
- Presentation skills
- Problem-solving
- Analytical mindset
- Strategic planning
- Data-driven decision-making
- Results-oriented
- Adaptable
- Detail-oriented
- Proactive
- Innovative
- Budget management
- Time management
- Resource allocation
- Risk assessment
- Bid management
Experience with global teams and diverse markets across MENA, EMEA, and APAC.
Volunteering
FIFA
Assisted in planning and executing the FIFA Beach Soccer World Cup, contributing to the management of a high-profile international sporting event.
Coordinated logistics with event organizers — match scheduling, participant registrations, and FIFA-regulation compliance — and supported the competition management team in match-day operations, including team warm-ups, briefings, and timely game starts.
Engaged with players, coaches, and officials to enhance their experience, and contributed to fan engagement and community outreach programs promoting the tournament.
Robin Hood Army
Implemented diverse CSR projects across 28 academies in Mumbai, engaging 16,000 volunteers to make a meaningful community impact.
Provided professional exposure and learning opportunities for underprivileged children, inspiring youth and community members to participate in service initiatives and fostering social responsibility.
Focused on combating hunger and promoting access to quality education, striving for equality and opportunity across communities.
United Nations Volunteers
Facilitated digital literacy workshops empowering underserved communities with essential technology skills.
Developed training materials covering internet navigation, software applications, and online safety, and collaborated with local organizations to tailor workshops to specific community needs.
Engaged participants through interactive, hands-on sessions to build confidence with technology, supporting efforts to bridge the digital divide and advance the UN's mission of sustainable development through digital inclusion.
Testimonials
Kurtis Spencer
"One of the strongest adtech and programmatic specialists I've come across. His technical knowledge is exceptional, but what really stands out is his ability to simplify complex concepts. Diligent, knowledgeable, commercially aware and constantly looking to improve."
Mélissa Cecilie-Desfontaines
"Harshit brings a strong and practical understanding of pDOOH, combined with an impressive ability to move fast and execute with precision. His approach is consistently client-centric, thoughtful, and results-driven — a real pleasure to work with."
Say hello
- Email sayhello@harshitdabhi.com
- LinkedIn linkedin.com/in/harshitdabhi
- Web harshitdabhi.com
