600%
Average ROI
50+
Global Clients
8+
Years Experience
200+
Campaigns
AboutMe
I'm a Performance & Programmatic Manager with over 8 years of experience in digital marketing and media buying. My expertise spans across programmatic advertising, performance marketing, and strategic campaign management for global brands.
Throughout my career, I've successfully managed campaigns across MENA, Asia, Russia, Americas, and Europe, collaborating with major DSPs like DV360, The Trade Desk, Amazon, and more. I'm passionate about data-driven strategies that deliver measurable results and exceptional ROI for clients across diverse industries.
Professional Journey
Performance & Programmatic Manager
Media Agency Group • 2024 - Present
Performance Marketing Manager
Vazir Group • 2023 - 2024
Digital & Marketing Manager
UNO CAPITAL • 2022 - 2023
Founder
The DigitalWit • 2016 - 2021
Global Experience
Working with brands across MENA, Asia, Russia, Americas, and Europe
MyExpertise
Programmatic Advertising
Managing global campaigns across major DSPs like DV360, TTD, and Amazon.
Performance Marketing
Data-driven strategies to maximize ROI and campaign performance.
Media Planning & Buying
Strategic media planning and buying across multiple channels and regions.
PPC & Paid Media
Managing and optimizing PPC campaigns with high CTR and conversion rates.
Analytics & Reporting
Leveraging GA4, Tableau, and Salesforce for actionable insights.
Budget Management
Efficiently managing large advertising budgets to maximize performance.
ProfessionalJourney
Performance & Programmatic Manager
Media Agency Group
2024 - Present
Managing global programmatic campaigns for major accounts including NHS, Ariana Grande Perfumes, and Kuwait Airways.
Performance Marketing Manager
Vazir Group
2023 - 2024
Led high-performing media buying campaigns resulting in a 126% increase in website traffic and a 1173% boost in social media engagement.
Digital & Marketing Manager
UNO CAPITAL
2022 - 2023
Achieved a 1.68% conversion rate, the highest in the industry, through data-driven digital strategies.
Founder
The DigitalWit
2016 - 2021
Founded and led a digital agency specializing in comprehensive marketing solutions.
TheFaceBehindTheStrategy
A dedicated digital marketing professional with a passion for creating data-driven strategies that deliver exceptional results for brands around the world.
Digital Out-of-Home Certification Course
StackAdapt
In-Game Channel Certification
StackAdapt
Data Driven Planning
The Trade Desk
Fundamentals and Applications of Attention
Adelaide
The Role of Attention Metrics in a Privacy-First World
Adelaide
Advanced TV for Advertisers
Magnite
Contextual 101
Seedtag
Marketing & Brand Strategy
CIM | The Chartered Institute of Marketing
Advance Branding
Data Strategy
Digital Audio Foundations
Spotify
Intro to Ad Studio
Spotify
LinkedIn Marketing Fundamentals Certified
Google Ads Display Certification
Proofpoint Certified Phishing Specialist
Proofpoint
Search Ads 360 Certification Exam
Waze Ads Fundamentals
Waze
ANA Marketing Growth Agenda
Cannes Lions International Festival of Creativity
Tiktok Academy Pro
TikTok For Business MEA
Email Marketing
HubSpot
SEO
HubSpot
Google Tag Manager Fundamentals
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Certifications&Credentials
Professional certifications that validate my expertise in digital marketing, programmatic advertising, and media buying.
Let'sWorkTogether
Looking for a digital marketing professional with expertise in programmatic advertising and media buying? I'd love to discuss how I can help elevate your marketing strategy.